What's the vibe?
On March 14, 2023, the European Parliament adopted legislation to reduce greenhouse gas emissions by 30-40% by 2030 compared to 2005 levels, aiming for climate neutrality by 2050. If current trends continue, emissions could reach up to 2.7 billion tons of CO2 by 2030, with an annual growth rate of 2.7%.
The greenhouse effect, a natural phenomenon that traps solar heat, is now amplified by gases from human activities (CO2, methane, nitrogen oxides, and ozone), causing a rise in global temperatures. The solution is to act immediately
The advertising industry has a significant environmental impact, with sectors like fashion and digital marketing accounting for 8-10% of global CO2 emissions. Additionally, the production of advertising content plays a major role: for example, the creation of a single TV commercial can generate up to 100 tons of CO2, considering emissions from transportation, technical equipment, and the energy required for filming. This makes it essential to rethink production and promotional practices to reduce the overall environmental impact.
The environmental impact of digital advertising is particularly significant, with an estimated responsibility of 2.3 million tons of CO2 per year. This figure is primarily linked to the vast amount of energy required to power servers and data centers, critical infrastructures that sustain the operation of online platforms, content streaming, and digital marketing activities. In addition to energy consumption, it is also important to consider the environmental footprint of producing and maintaining hardware technologies, which are essential to ensure continuous and increasingly advanced performance.
OUR MISSION
The Box Films adopts an Environmental Management System certified to ISO 14001:2015, aimed at ensuring compliance with regulations, continuous improvement of environmental performance, and the reduction of ecological risks. Key principles include compliance with laws, monitoring and reducing direct and indirect impacts, optimizing resource usage, promoting recycling, and raising staff awareness. Responsible supplier management, prevention of environmental emergencies, and transparent communication complete a corporate policy that combines creativity and responsibility for a sustainable future.